The Secret to Killer Presentations

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The Secret to Killer Presentations

It’s your time to shine. You have been chosen to present at your favorite legal conference.

Naturally, you are a little nervous, but you expect your audience will start rocking once they warm up. As you get past five minutes, they are still not rocking. In fact, they look like dead fish with their mouths hanging open. This is not helping your confidence - you just want to get the hell out of there. So, you start to speed up your presentation, which confuses everyone … including you.

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Talent Battle: Big Four vs. Big Law

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I am seeing more and more quality lawyers opting to work for the Big Four affiliated law firms rather than the traditional leading law firms (“Big Law”). With this trend, the Big Law leaders are facing not only the destabilization of their staffing and client service efforts but also negative marketing and potential client attrition in connection with the loss of talented senior attorneys.

How are the Big Four winning the talent battle? And, what can the management of Big Law do to stem the tide? Read on to find out.

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3 Reasons Why Lawyers Should NOT Write Articles

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3 Reasons Why Lawyers Should NOT Write Articles

Lawyers typically believe that articles are important to boosting their visibility. However, for most lawyers, their articles attract surprisingly low levels of readers.

If you are using articles to make yourself more visible to clients, you might want to rethink your strategy unless you can address any of the following conditions:

  • You can prove that your articles are receiving a sufficient number of target readers; or

  • You are using your articles to effectively engage with target clients and referral sources; or

  • You are using your articles to boost your social media profile.

Read on to learn about how to address the above conditions.

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