Lawyers typically believe that articles are important to boosting their visibility. However, for most lawyers, their articles attract surprisingly low levels of readers.

If you are using articles to make yourself more visible to clients, you might want to rethink your strategy unless you can address any of the following conditions:

• You can prove that your articles are receiving a sufficient number of target readers; or

• You are using your articles to effectively engage with target clients and referral sources; or

• You are using your articles to boost your social media profile.

Read on to learn about how to address the above conditions.